Hamilton Fraser Insurance

The brief: Hamilton Fraser is a specialist provider of professional indemnity insurance. They needed a complete overhaul of their website: a modern online presence, and a much better experience for both existing clients and people looking for an insurance quote.

The challenge

Insurance websites have to do two jobs at once. New visitors need to understand the cover quickly and get to a quote without friction; existing clients need to find what they need without wading through sales pages. The redesign had to do both better.

The approach

I worked across the whole project:

• UX design: restructuring the site around the journeys that matter, especially the route to a quote.
• Web design: a modern, professional look that gives a specialist insurer the credibility it needs.
• Web development: a responsive build that works properly on every device.
• CMS: so the Hamilton Fraser team can manage their own content.

The stack

A custom-designed, CMS-powered website, built from scratch rather than on a template.