The Approach
This project was quite challenging as Hamilton Fraser have become such a big name in the Insurance industry. Making sure they came across as leaders in their field, knowledgeable and the people to go to was of the utmost importance.
The site itself was designed on a grid to allow for the promotion of several products at once without interfering with the overall hierarchy of information. Typography was carefully planned to compliment the colour palette and also reinforce the idea that Hamilton Fraser is the best of the best.
