Westfield Group

The Brief

I was approached by Westfield Group as they were looking to create a sustainable website for their new Good Festival. The website was designed from the ground up to be as sustainable as possible. The website performed brilliantly being a whopping 95% cleaner than other tested sites and only generating 0.07g of Co2 per visit.

The micro-site became a testament to the power of green development, showcasing how innovative and eco-conscious approaches can transform digital spaces. By utilising energy-efficient servers, optimising code, and employing sustainable hosting solutions, we ensured that the site itself exemplified the principles it aimed to promote.

Westfield’s commitment to sustainability resonated deeply with my own sustainable web design values, making this collaboration a truly rewarding experience. By combining cutting-edge technology, design expertise, and a shared passion for environmental stewardship, we set out to create a micro-site that would captivate and inspire individuals to join the movement toward a more sustainable future.

Agency: Freelance

What I did

  • CMS
  • Web Design
  • Web Development
Back to Work

Freelance Web Designer FAQ

  • Why hire a Freelance Web Designer?

    Hiring a freelance web designer is often cheaper than going to an agency because they have less overheads. They are also usually more responsive as the client will have direct contact with the freelance. A freelance web designer usually specializes in a few skills. They can help you create anything you need, from small brochure sites to complete eCommerce websites.
  • How much does it cost to hire a Freelance Web Designer?

    All freelance web designers will charge for projects slightly differently. I charge on a per project basis, so I would ask you to send me a brief outlining your requirements. That way I can see if we'll be a good fit and if I believe I have the skills needed to bring your project to life. I can say that my prices for bespoke design & development typically start at around the £2,500 + VAT figure.
  • What's your payment schedule?

    So I usually break the project into two payments. You pay the first 50% upfront as an initial kickoff invoice. The client pays the remaining 50% when they no longer require changes on the development server and the site is ready to go live.

  • How long will my website take?

    Every web design project has different parts. A typical brochure website takes about 6 to 8 weeks to complete. A more complicated build or something eCommere based could be anywhere from 8 - 20 weeks depending on the size and how complex it is. For a rough breakdown of an average timeline please see the below table:
    Research and meetings Week 1
    Concept and design Weeks 2 - 4
    Development Weeks 4 - 5
    Testing and QA Weeks 6 - 7
    Launch Weeks 8
  • What do I need to get started?

    For the best possible beginning to your project, it's always best that you have everything you need for hitting the ground running. Not having these ready is not a deal breaker; it can just make things take slightly longer.

    • Branding - I'll ask you to supply any brand guidelines you have before we begin. If you dont have any that's not a problem, simply supplying your logo in an SVG format will suffice.
    • Photography - If you have an image library I'll ask to access to this, again if you don't have this we can look at sourcing images for you from stock libraries like Shutterstock or Unsplash.
    • Content If you have planned your content with sitemaps and documents for each page, that's great! If not, I will ask for a simple content plan. This will show us what should go on each page. Then, we can use placeholder text like 'lorem ipsum' until you write the real content.
  • I've already got a web designer, can you do web development only?

    Yes. If you have a web designer and need a web developer, please contact us. We can help bring your ideas to life.

    I need the designer you choose to give me handover files. These files should be in a modern format. Acceptable formats include XD, Sketch, Figma, or any other popular web design format.

  • I already have a web developer, can you do web design only?

    Yes. I can supply your developers with full hand over documentation using InVision and design the vast majority of my sites using Sketch or Figma. This means that your developers will be able to export all the assets they require in an SVG format which means the site will look crisp across multiple devices / screens.

  • I have purchased a premium theme can you edit it for me?

    While a premium theme can be a great starting point, it's not always the best solution for every project. A lot of times they can be restrictive, difficult to customise and don't always offer the best or most up-to-date design trends. In most cases, I would recommend starting with a blank canvas and building your site from the ground up. This will ensure that your site is truly unique and reflects your brand and business exactly how you want it to.

    If you're interested in working with a freelance web designer, get in touch today for a free consultation. We can discuss your project in more detail, outline a proposal and provide you with an estimate of costs

  • I've got an existing site and I would like to make a few edits can you help?

    Unfortunately, I don't work on existing websites. This is because every project is unique and requires a bespoke approach to achieve the best possible results.

    Creating a new website from scratch will allow me to take into account your brand, business and target audience, resulting in a site that not only looks good but also functions perfectly for you and your visitors.

    If you're interested in working with a freelance web designer, get in touch today for a free consultation. We can discuss your project in more detail, outline a proposal and provide you with an estimate of costs.

  • Will I be able to edit my website once completed?

    Yes. I'm an advocate for content management systems (CMS). Using a CMS like WordPress means that you will be able to easily edit your website yourself with ease, without the need for any programming knowledge, by adding/editing pages and blog posts, etc. A training session will also be offered to make sure that you are comfortable updating your website.
  • Will my website be Search Engine Friendly?

    Yes. I always make sure that my websites are search engine friendly and follow all the latest best practices. I also pay close attention to Google's Core Web Vitals to make sure the website is as fast as possible, this includes modern coding practices like using WebP/SVG imagery and if using a CMS caching plugins will be utilised to again improve the performance.
  • Do you provide web hosting?

    While I don't offer web hosting directly, I do work with a couple of chosen providers whom I have worked with for the last 10 years. They are Nimbus Hosting and Kinsta, neither of these is cheap but with web hosting you get what you pay for. If you want a site that's secure, scalable and fast then you need to pay for a host that can offer you that.
  • What Content Management System do you use?

    As a web designer I often use WordPress to power the majority of my websites. Clients often like to use this as it's open source (meaning it doesn't require an expensive yearly licence to use) and it's very easy to use. I do work with other PHP based CMS's such as Craft & Perch.
  • What size companies do you produce web designs for?

    I enjoy working with a wide range of companies and individuals, and I bring the same skills to my work for small clients that I do for larger ones. I'm just as interested in working with small businesses as I am are big ones, and because I'm a local business, I have an edge when it comes to meeting the demands of developing organizations.
  • Do you work internationally?

    I have worked on projects with companies and individuals all over the world and I'm always open to new opportunities. I have a good understanding of the web design process and what it takes to deliver a project on time, so whether you're in the UK, US, Europe or Asia, I can work with you. If you'd like to work with me on your next project you can get in touch here.
  • Why 'The Lonely Pixel'?

    I opted to use a brand rather than my name to set myself apart from the competition. The majority of other freelance web designers just use their names. I can't honestly say why the name Lonely Pixel jumped out at me but after many domain searches it was the only one that stuck!