Westfield Group

The brief: Westfield Group asked me to build a micro-site for their new Good Festival, an event about sustainability. The site had to practise what the festival preached.

The approach

I designed and built the site from the ground up to be as light as possible, because a website about sustainability that weighs several megabytes undermines its own message.

• Lean design: every element on the page had to earn its place, with no decorative weight for its own sake.
• Optimised code and assets: compressed, properly sized images and only the code the pages needed.
• Green hosting: served from renewable-powered, energy-efficient servers.
• A CMS so the Westfield team could keep the festival content up to date themselves.

The stack

A lightweight CMS-driven build with green hosting, designed and developed from scratch. No themes, no page builders.

The results

• 0.07 g of CO₂ per visit
• Cleaner than 95% of websites tested for carbon emissions

The site became a showcase for how low-carbon web design can still look and feel like a proper festival.

Want something similar? See how I approach sustainable web design.