It starts with a pixel

Handcrafted Websites. Built for growth

I'm Chris, a freelance website designer & developer that's spent the last 15 years helping businesses across the UK turn underperforming websites into ones that are fast, accessible, and built to last.

Working across the UK & Globally

A trusted and experienced Freelance Web Designer & Developer

2011 to 2026

  • Sadler's Wells
  • University of Cambridge
  • COSMO Restaurants
  • Westfield Group
  • Butlin's
  • Central School of Ballet

I'm Chris, a thirty-something freelance web designer and dad of three. For over 15 years, I've worked with everyone from local startups to global brands, helping businesses across the UK turn underperforming websites into something they're proud to put their name to.

Accessibility and sustainable web design shape how I work, from the first sketch to the final line of code. I'll help you stand out with a site that's fast, easy to use, built to grow with your business and, most importantly... not shit.

About Me
Chris Robinson, freelance web designer, at his desk in the UK

What my clients say about working with me

It's not just imposter syndrome. Check out what these lovely folks said about working with me (it's not all made up I promise).

  • I’ve been working with Chris for nearly 10 years now. Over the years we've worked on numerous projects together for COSMO. Chris always brings fresh ideas, clear communication, and top-notch execution. Can’t recommend him enough.

    Joanne F, COSMO Restaurants
  • Chris has helped us build a couple of new sites for the University of Cambridge, including a modern headless setup using Netlify CMS. His technical expertise, attention to detail, and ability to translate complex requirements into clean, manageable builds have been invaluable. Always a pleasure to work with.

    Jessica M, Cambridge University
  • We worked with Chris on the redesign of movingmemorydance.com, and the whole experience was brilliant. He really listened to what we were trying to achieve and brought a calm, creative energy to the project.

    Izzy M, Moving Memory
  • I needed a web developer to take over my new website after an unexpected parting with another designer. Chris was amazing from start to finish and managed to take the design and elevate it something fierce. If you need a website check Chris out.

    Natasha A, Natasha Arancini
  • We were looking for a sustainable web designer and found Chris through a Google search. From the start, he understood our goals and built a website that was not only beautifully designed but also incredibly lightweight and efficient. We couldn’t be happier with the result.

    Sheahan A, Westfield
  • Chris just gets it. We came to him with a vague idea of what we needed, and he turned it into something that genuinely exceeded our expectations.

    Mark D, Sadler's Wells

Capabilities

I design and build fast, accessible, low-carbon websites, from the first sketch to launch and long after.

  • Web Design & UX

    Design that earns trust in seconds, so visitors become leads, not bounces.

  • Website Development

    Hand-coded for speed and built to scale, so your site never becomes the bottleneck to your growth.

  • eCommerce

    More sales, fewer abandoned carts. A store built around how your customers actually buy.

  • WordPress Maintenance

    Launch isn't the end. Monitoring, improving, and keeping your site working as your business grows.

  • UX Audits

    Finding the friction and fixing the journeys that cost you engagement and conversions.

Who I work with

I work with startups, agencies and growing businesses to build websites that would make your mum proud.

  • Startups

    A web partner who grows with you, not a supplier who disappears after launch. The clients I started with five years ago are still with me today.

  • Companies

    From first concept to launch and beyond: tailor-made sites that showcase your brand and connect with your audience.

  • Agencies

    White-label design and development that fits seamlessly into your workflow, for a one-off project or as a reliable long-term partner.

FAQs

Questions I get asked a lot.

What does a freelance web designer actually do?

A freelance web designer creates websites for clients on a self-employed basis rather than as part of an agency or company. Their work can involve planning site layouts, designing visual elements, writing code, testing functionality, and sometimes offering ongoing maintenance. Freelancers often manage the entire process - from concept to launch - which means they need both design and technical skills.

How is a freelance web designer different from an agency?

Hiring a freelancer web designer is often cheaper than going to an agency because they have less overheads. They are also usually more responsive as the client will have direct contact with the freelancer.

How much does it cost to hire a freelance web designer in the UK?

All freelancers will charge for projects slightly differently. I charge on a per project basis, so I would ask you to send me a brief outlining your requirements. That way I can see if we'll be a good fit and if I believe I have the skills needed to bring your project to life. I can say that my prices for bespoke design & development typically start at around the £2,500 + VAT figure.

What's your payment schedule?

So I usually break the project into two payments. You pay the first 50% upfront as an initial kickoff invoice. The client pays the remaining 50% when they no longer require changes on the development server and the site is ready to go live.

How long does a freelance web design project take?

Every web design project has different parts. A typical brochure website takes about 6 to 8 weeks to complete. A more complicated build or something eCommerce based could be anywhere from 8 - 20 weeks depending on the size and how complex it is.

Research: week 1 · Concept & design: weeks 2-4 · Development: weeks 4-5 · Testing & QA: weeks 6-7 · Launch: week 8

Will my website be Search Engine Friendly?

Yes. I always make sure that my websites are search engine friendly and follow all the latest best practices. I also pay close attention to Google's Core Web Vitals to make sure the website is as fast as possible, this includes modern coding practices like using WebP/SVG imagery and if using a CMS caching plugins will be utilised to again improve the performance.

What CMS do you use?

WordPress is my CMS of choice and powers the majority of the websites that I build. Clients often like to use this as it's open source (meaning it doesn't require an expensive yearly licence to use) and it's very easy to use. I also work with other PHP based CMS's such as Craft & Statamic. For headless sites I typically work with Astro & Prismic.

Why 'The Lonely Pixel'?

I opted to use a brand rather than my name to set myself apart from the competition. The majority of other freelancers just use their names. I can't honestly say why the name Lonely Pixel jumped out at me but after many domain searches it was the only one that stuck!

Still got a question? Ask me

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