If you’ve ever wondered how much a freelance web designer earns in the UK, you’re not alone. It’s a common question for aspiring freelancers and anyone considering taking the leap into self-employment. As someone who’s been freelancing since 2010, I’m happy to share insights into my journey, earnings, and expenses to help you understand the financial realities of running a freelance web design business — so pull up a chair, grab a coffee, and let’s get into it!
How Much Do I Turnover?
My turnover for the financial year ending March 2024 was just under £100,000. Over the years, my annual earnings have typically ranged from around £85,000 to £125,000 — a healthy range for an experienced freelance web designer with an established client base.
How Much Do I Pay Myself?
I pay myself a salary of £1,200 per month, which totals £14,400 annually. This amount is supplemented by dividend payments ranging from £30,000 to £40,000 per year. Combined, my total income usually falls somewhere between £45,000 and £55,000 annually.
Compared to a salaried role, this is equivalent to a gross salary of approximately £60,000–£70,000 due to the tax efficiencies of taking dividends alongside a modest salary.
How I Compare to Other Freelance Web Designers?
Freelancers’ incomes vary. New freelance web designers in the UK might earn between £20,000 and £40,000 annually. Experienced designers with established portfolios often surpass £100,000 per year.
My reliance on organic SEO and referrals has helped me reduce costs while maintaining consistent client work. This approach, combined with delivering high-quality work, has allowed me to charge higher rates compared to some peers.
Breaking Down the Expenses
My expenses for the financial year ending March 2024 were as follows:
-
Software and IT consumables – £7,079.90 annually / £589.99 monthly
(Includes design tools, plugins, and hosting services.) -
Office rent – £2,805 annually / £233.75 monthly
(Provides a dedicated space for work.) -
Motor vehicle expenses – £6,000 annually / £500 monthly
(Covers client meetings and other business-related travel.) -
Accountants – £4,200 annually / £350 monthly
(Handles taxes, payroll, and financial planning.) -
Miscellaneous – £5,344 annually / £445.34 monthly
(Includes insurance, bank fees, subscriptions, etc.)
Advertising Costs
I spend no money on advertising my business. Zero. Zilch. Nada.
My business is purely driven by organic SEO and client referrals — which I realise is an incredibly fortunate position to be in. It’s one of the perks of being a long-established freelance web designer with a solid reputation.
Annual and Monthly Breakdown of Costs
| Expense Category | Annual Cost (£) | Monthly Average (£) |
|---|---|---|
| Software & IT | 7,079 | 589.99 |
| Office Rent | 2,805 | 233.75 |
| Motor Vehicle | 6,000 | 500 |
| Accountants | 4,200 | 350 |
| Miscellaneous | 5,344 | 445.34 |
| Total | 25,428 | 2,119.08 |
Profit and Dividends
After covering these expenses, the remaining profit typically ranges from £40,000 to £60,000 after taxation. This profit is then divided between dividends and reinvestment into the business — a common approach among successful freelance web designers who want to keep their operations lean while growing steadily.
Final Thoughts
Becoming a freelance web designer can be incredibly rewarding. While it comes with challenges, the freedom to set your own schedule, work with clients you enjoy, and build a profitable business makes it all worthwhile.
I’ve been a successful freelance web designer for the last 15 years, so if you’re considering freelancing or have any questions about it, email me — I’d be happy to offer advice and help you get started!